Colgate Palmolive

A motivational film, specially designed for the HR department, and with the prime objective of evoking the target group to participate in an international survey being conducted by Colgate worldwide. The film was part of a communication package, which also included a specially composed anthem, that had as sits theme: “Proud to be No 1.”

Activity

Activity is an extramural programme designed to prepare students for the school of life. It encompasses a range of activities, which evoke a child’s creativity. Too often, in the nitty gritty of school- and home-work, a child’s creative talent rarely surfaces around an academic realm. The film sought to project this, using clips from previous Activity programmes, and also through a specially created anthem song around the theme: “I’m so happy, I’m alive.” Both the song and the film became a hit at subsequent Activity programmes all over the country.

Sangam Foundation

This film was used as a curtain-raiser at a get-together of key industrialists belonging to a particular community. Basically, it sought to highlight the contributions made by people from this community in various fields. Its latest was setting up of Sangam – an institute of higher education – which would cater not just to the academic needs of students but also nurture them towards higher goals. The film was lyrical in its tone and presentation in keeping with the subject.

Daimler-Chrysler

Special film made to promote its bio-fuel project to the government sector, media etc. The film contains scripting, voiceover, and creation of special graphics for existing data; editing from stock footage for film; designing audio track.

Geologistics

From the postman who delivers your mail, to the courier companies that have mushroomed, to transporters, and finally, the real McCoy – the logistics’ companies – the term ‘logistics’ has been grossly misunderstood in its Indian context. While Geologistics is acknowledged as one of the premier ‘logistics’ companies in the global scenario, in India it is relatively lesser known and also has to combat the misuse of the term ‘logistics’.

IIM Ahmadabad

Made an interactive CD presenting information about the institute and conference. This presentation effectively used to promote brand and attract industry to the institute.
It content indoor and outdoor video shoot of the conferences, speeches etc; audio, graphics incorporated in the CD.

Abhitech

The company had come out with an innovative fuel (petrol/diesel) additive that facilitated complete combustion of fuel, thereby enabling better mileage, energy conservation, and reduced pollution. Several similar additives were already available, but the company wished to project its product as distinctly superior. In addition to highlighting product advantages, interviews with users corroborated product USPs.

Wipro

Designed as a sales motivation film, basically for internal marketing staff and dealers, the film used a “bigger than life” canvas. It underscored the company’s range of lighting products and used number of clips to make a statement. To that extent the film was almost surreal in concept and execution.